May 5, 2015

Why I Switched from Buffer to Hootsuite for Social Media Promotion

I am so impressed with people who are on top of their social media game. I always think that it must take so much time to tweet, post on Facebook, pin, etc. I know that using a social media management tool makes it much easier, but still, it is a huge time commitment!

I've been using Buffer for help with social media management/promotion for about a year, and honestly I've loved it. I love that I can schedule tweets and Facebook posts, and all that good stuff. I love that Buffer even lets me know in a nice weekly email how well my posts do. It's good.

The problem that I kept running into with Buffer was that I would fill it up very quickly, especially on the (rare) occasions when I had a couple of posts scheduled in advance. Without you paying to upgrade to Buffer Awesome, it will only let you schedule about 6 posts at a time. And honestly I don’t feel like I’m at the point in in my blogging career where I’m ready to make the $102 per year investment for social media scheduling (I have a wedding to pay for, people!).

I have been asking around, and my Blogging BFF Lindsay suggested about Hootsuite. I know some people use Hootsuite, and love it, so I decided to check it out.


I have been using Hootsuite for about a week, and I love it.

One of the biggest things Lindsay commented on was how easy Hootsuite is to use from its mobile app. I do a lot of blogging and pre-blogging (is that a thing? I’m making it a thing) on the go, and during my lunch break at work, and Hootsuite’s mobile app makes it incredibly easy to schedule and promote new content.

I can easily schedule other blogger's posts that I like and want to share right from my Bloglovin’ app to my Hootsuite app. This makes it very easy to share other blogger's great content on both my Twitter and Facebook.

When I use the main interface online, there is just so much more. I can read my Twitter feed, and schedule re-tweets. I can look at the analytics of my social media profiles—in just a week of using Hootsuite, I can see that I've gained three Twitter followers, one Facebook follower and have had lots of clicks on my links.

I also really love that you can see your past scheduled posts in a calendar format--something that is hugely beneficial to a visual person like me. I can make sure that I am promoting things enough, which is something that I'm really working on. 

An example from my scheduling calendar from the first two days I used Hootsuite

But the thing that makes me like Hootsuite the most is that I haven't yet seemed to max out my number of scheduled posts. This is the reason I was "shopping around" in the first place. I'm sure there is some sort of cap for people who haven't upgraded to "Pro," but I don't see me reaching it with my little blogging abilities. And it is certainly much higher than 10. When I get to that bridge, I'll deal with it then, and certainly let you know.

Do you use a service to schedule your social media? Have you tried Buffer or Hootsuite? Which do you prefer?

14 comments:

  1. I use Hootsuite because I don't find much of a difference between that and buffer except for the price. It's just too steep for something that isn't necessary. The only thing you can't do on Hootsuite is pre-scheduled posts with pictures I've heard but that's rare for me to use so I can just do those by hand anyways.

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  2. Being nosy, but I THINk they just changed that! I got an email about it this week. I'll research it!

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  3. I use a mixture of buffer and hootsuite. But I've found that Hootsuite is a lot better lately.

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  4. I think my biggest problem with hootsuite (and it's been awhile since I've used it, so I don't know if anything has changed) was that I couldn't just pop a tweet in and have it go on an already determined schedule like I can in buffer. Can you do that now?

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  5. Not nosy at all Lindsay! Conversation is my favorite part. But yes please let me know if that's the case because if true Hootsuite > Buffer for all the reasons.

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  6. Tried to comment on this earlier, but... I'm glad you're enjoying Hootsuite! I've loved it so far. I know a lot of people don't, but it does what I need it to do via phone. I haven't had a ton of time to play around with the main interface, but I'm happy to know you like it! And pre-blogging is totally a thing. If it weren't for breaks at work, I'd never get it done. ;)

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  7. I love it! It has been so helpful! Thank you so much for telling me about it!

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  8. I am putting tweets in to my auto scheduled times. I am still working on fine tuning my times for maximum exposure (which you do in settings), but I find using the auto schedule feature is much easier than scheduling them yourself.

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  9. I still have my Buffer account, so I was thinking about it. What do you use Buffer for?

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  10. Thanks for sharing Lindsay! I don't really share pics that much on Twitter (mostly right from IG) but it's good to know I can!!

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  11. I love Hootsuite as well. I have never tried Buffer, so I can't really comment on that...but I've never had an issue with Hootsuite. I love that you can do it from your phone as well.

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  12. It's so easy! It seems like Hootsuite is just a little bit more than Buffer. Buffer did just come out with Pinterest scheduling though, so I'll be interested to see how people like that.

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  13. OKay, wait what. I didn't know Hootsuite could offer all of this! Saving this post to read more in depth later because I'm thinking the switch needs to happen for me too!

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  14. I didn't either until I was asking around, and people who seem to be really good at social media use it! I find that it is much easier to use this for free than Buffer. I still am not the best at scheduling things out, but with a much higher limit I'm getting better.

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